Tietê Plaza Shopping - "The Self-Exam Mannequin"

White Rabbit

White Rabbit Budapest, Hungary

Awards

2092

This ad is part of the ACT Responsible Collection

Brand: Tietê Plaza Shopping
Country: Hungary

Advertiser: Tietê Plaza Shopping

Title	The Self-Exam Mannequin
Brief	Breast self-exam (BSE), if performed regularly, can be an important way to find a breast cancer early, when it’s more likely to be treated successfully. However, due to the Covid-19 pandemic, there was a massive, more than 40% fall-back in diagnosing and treating breast cancer patients in Brazil.When the re-open took place in one of the biggest shopping malls in Sao Paolo, Tietê Plaza, we set up special mannequins in the most important international and local fashion stores: mannequins doing breast-self examinations.We displayed these mannequins in dozens of different stores during Pink October – the breast awareness month. The mannequins caught the attention of shoppers. In the changing rooms of the stores we also applied detailed guides and instructions on how to perform breast self-examination properly.
Agency	White Rabbit
Campaign	The Self-Exam Mannequin
Advertiser	Tietê Plaza Shopping
Brand	Tietê Plaza Shopping
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Case Study
Length	106 seconds
Chief Creative Officer	I...an B....ok Subscribers Only
Chief Creative Officer	L....te K...cs Subscribers Only
Creative Director	L..s P...o G..t Subscribers Only
Strategic Creative Director	..m S...h Subscribers Only
Associate Creative Director	A...é N...s B...o Subscribers Only
Copywriter	D..o Ar.....iro Subscribers Only
Copywriter	A..m L...rt Subscribers Only
Art Director	R...r Po....to Subscribers Only
Art Director	Z...fia F...ék Subscribers Only
Art Director	M...os M...es T...ka Subscribers Only
Client Services Director	L....te B...nt Subscribers Only
Production Company	P....ha F...es Subscribers Only
Advertising Manager	..a P...a Ca....ri Subscribers Only