Title | Surfing |
Agency | Agência We |
Campaign | Bengué Relax |
Advertiser | EMS |
Brand | Balsamo Bengué |
Date of First Broadcast/Publication | 2018 / 6 |
Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
Tagline | No Pain, Just Gain |
Story | The Brazilian agency WE launch the campaign “Bengué Relax” to the relaxing muscle spray "Balsamo Bengué", from EMS brand. The printed ads show situations in different sports that may will cause injuries such as skateboarding, surf, skating and soccer, bringing the concept: is fallowing that you learn. In this way, the campaign encourage people to take risk and, if they eventually get hurt, no worries. After all, the signature of camping already said: “No Pain, Just Gain”. |
Media Type | |
Chief Creative Officer | Marcelo Siqueira |
Copywriter | Marcelo Siqueira |
Creative Director | Ricardo Sarno |
Art Director | Ricardo Sarno |
Agency Account Team | Wesley Santesso |
Agency Account Team | Ana Rodrigues |
Creative Director | Sidney Braz |
Copywriter | Sidney Braz |
Media Team | Inajá Ramos |
Chief Operating Officer (COO) | Alessandro Cardoni |
Producer Art | Júlia RAMOS |
Producer Art | Laiz Leleu |
Agency Account Team | Caio Cocozza |
Media Team | Almir Pereira |
Media Team | Carlos Chagas |
Creative Team | Nailza Nilsen |
Graphic Production | Alexandre Borges |
Final Art Work | Tey Nakazawa |
Photographer | Paulo Manccini |
Retoucher | Cris Paulino |
Account Service | Luiz Couto |
Account Service | Marcus Sanchez |