| Title | Protect Like a Mother |
| Brief | Lysol has been killing 99.9% of germs for 100 years. But the message was being forgotten. So the brand was relaunched with a more emotional claim: protection. The film pays tribute to the protective instincts of mothers. Human mothers are replaced by their animal counterparts: a bear, a vulture, a monkey, an elephant and a lion. So mothers everywhere are encouraged to identify with the animals’ powerful, unwavering, nurturing and instinctive strength. |
| Agency | McCann New York |
| Campaign | Protect Like A Mother |
| Advertiser | Lysol |
| Brand | Lysol |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | S..n B...n Subscribers Only |
| Creative Director | E..n W...el Subscribers Only |
| Creative Director | L...en Mc.....le Subscribers Only |
| Copywriter | S...n Y...g Subscribers Only |
| Copywriter | D...el C....rn Subscribers Only |
| Executive Creative Director | P...i K...or Subscribers Only |
| Account Director | C...ma A...a Subscribers Only |
| Executive Producer | Ch.....ne L..e Subscribers Only |
| Executive Producer | W....ow D...is Subscribers Only |
| Production Company Producer | P...be C..o Subscribers Only |
| Account Executive | N...le Pr....an Subscribers Only |
| Project Manager | R...ta Ba.....ki Subscribers Only |
| Producer | M....ew A...w Subscribers Only |
| Account Supervisor | A...r T....le Subscribers Only |
| Chief Production Officer | N...y A...am Subscribers Only |
| Global Executive Creative Director | J..n M....ll Subscribers Only |
| Executive Art Producer | A...ea K..e Subscribers Only |
| Executive Music Director | E..c J....on Subscribers Only |
| Music Producer | ..n G...s Subscribers Only |
| Executive Strategy Director | E...a Y..r Subscribers Only |
| Global Strategy Director | S...h W...on Subscribers Only |
| Global Business Lead | V...er ..t Subscribers Only |
| Global Account Executive | A....le K....ff Subscribers Only |
| Editor | ..n G...er Subscribers Only |
| VFX/Post Production | Fr.....ore Subscribers Only |
| Production Company | Fr.....ore Subscribers Only |
| Director | ..m R....on Subscribers Only |
More Work
SEE ALLGamer Loan
- BRAND:
- Banco del Pacífico
- AGENCY:
- Paradais DDB
Holiday Apron
- BRAND:
- Kroger
- AGENCY:
- DDB New York
Unbreakable Controller
- BRAND:
- Verizon FiOS
- AGENCY:
- McCann New York
Generation Lockdown
- BRAND:
- March for Our Lives
- AGENCY:
- McCann New York
Generation Lockdown
- BRAND:
- March for Our Lives
- AGENCY:
- McCann New York
Generation Lockdown
- BRAND:
- March for Our Lives
- AGENCY:
- McCann New York
Price on our lives 3
- BRAND:
- March for our lives
- AGENCY:
- McCann New York
Price on our lives 2
- BRAND:
- March for our lives
- AGENCY:
- McCann New York
Price on our lives
- BRAND:
- March for our lives
- AGENCY:
- McCann New York