Tinder - "Tinder Swipe Night MOBILE Case"

72andSunny

72andSunny Los Angeles, United States

Awards

14309

Brand: Tinder
Country: United States

Advertiser: Tinder

Title	Tinder Swipe Night MOBILE Case
Brief	Swipe Night is an interactive experience that reimagines Tinder as a media channel and gives its users a completely new way to match. This first-of-its-kind miniseries is produced and engineered to live solely inside the app and is only available from 6pm-midnight on Sundays, creating a weekly event that brings the Tinder community together, swiping all at once. It’s Hollywood-standard entertainment with the purpose of increasing compatibility, conversation, and connection, all while keeping people on the edge of their seats.● Integrated live-action entertainment into a dating app for the first time● Drew more viewers than top TV shows
Agency	72andSunny
Campaign	Swipe Night
Advertiser	Tinder
Brand	Tinder
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Mobile Advertising
Length	125 seconds
Founder	J..n B...er Subscribers Only
Creative Chairman	J..n B...er Subscribers Only
Founder	G...n C..e Subscribers Only
Creative Chairman	G...n C..e Subscribers Only
Executive Creative Director	M..t M...hy Subscribers Only
Designer	F...k D...mé Subscribers Only
Designer	M...us Y..n Subscribers Only
Copywriter	R...ly B...r Subscribers Only
Designer	St.....ie M...an Subscribers Only
Designer	S..a Me....ke Subscribers Only
Copywriter	E...ie A..l Subscribers Only
Designer	C....on Ca.....ght Subscribers Only
Copywriter	S...ie J....on Subscribers Only
	K..e Mo....on Subscribers Only
Producer	L..h Ka.....ick Subscribers Only
Producer	B...ke C...er Subscribers Only
Partnerships and Legal Director	R....ca Wi....ms Subscribers Only
Partnerships and Legal Director	Ch....sa K...ey Subscribers Only
Partnerships and Legal Manager	Ch......her P....ta Subscribers Only
Partnerships and Legal Manager	T...a W..g Subscribers Only
Executive Strategy Director	K...y Sc.....el Subscribers Only
Strategist	M..é C...ak Subscribers Only
Communications Strategist	K...er B...an Subscribers Only
Social Strategist	M..t Au....in Subscribers Only
Strategist	Z..h W...ht Subscribers Only
Brand Director	S....on R..d Subscribers Only
Brand Manager	Br....ny A...n Subscribers Only
Brand Manager	A...e M...ay Subscribers Only
Executive Art Producer	..i B..k Subscribers Only
Art Producer	J....ta Va....ia Subscribers Only
Production Company	. .s .g . e..s Subscribers Only
Executive Producer	N...le D....ey Subscribers Only
Executive Producer	B....on Z..k Subscribers Only
Director	K...na E...s Subscribers Only
Founder	..i Ku....ir Subscribers Only
Managing Partner	..i Ku....ir Subscribers Only
Managing Partner	K..e Op.....im Subscribers Only
Managing Partner	B...n L..t Subscribers Only
Executive Producer	E...rd G...n Subscribers Only
Executive Producer	D..e Sa....an Subscribers Only
Production Company Producer	J...n R..f Subscribers Only
Head of Production	R....ca D...s Subscribers Only
Creative technologist	W..l Ka....os Subscribers Only
Director of Photography (DOP)	..a Ca....na C...a Subscribers Only
Production Designer	..e T....tt Subscribers Only
Production Company Producer	R...it F..t Pr......ons ..C Subscribers Only
Editing Company	C...n E..t Subscribers Only