Amy McEwan
Strategist at R/GA
New York, United States
TitleFans of Love (110s)
BriefAt NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day.
Agency
Campaign Fans Of Love
Advertiser Ad Council
Brand Love Has No Labels

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PostedNovember 2017
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