Title | Yolanda |
Agency | Circus |
Campaign | We are Open |
Advertiser | Diageo |
Brand | Smirnoff |
Date of First Broadcast/Publication | 2016 / 12 |
Business Sector | Spirits, Fortified Wines |
Story | Smirnoff tells us: It's okay to be different, get on board (LGBT). Everyone is invited to the party because diversity is all around us and it’s a cause of celebration. Therefore, you must be who you are. It’s normal to be different. Yolanda has changed the drag performance scene in Mexico. She is known for expressing the idea that beauty can be found in ugliness and authenticity. Yolanda is profound and at the same time very amusing, she invites us to reflect on the stereotypes that exist in society in a striking and energetically new way. Her disruptive look is part of her inclusive discourse. |
Media Type | Web Film |
Length | |
Chief Executive Officer (CEO) | Ignacio Liaudat |
Executive Creative Director | Dauquén Chabeldín |
Account Director | María Ferreiro |
Account Executive | Isabel Zuleta |
Agency Producer | Maia Liaudat |
Production Company | POSTAL FILMS |
Director | Franco Garuti |
Executive Producer | Jorge Berrospe |
Director of Photography (DOP) | Guillermo Garza |
Art Director | Pol Agusti |
Editor | Juan Fontana |
Post Production | Martha Caravantes |