MobilePay - "Makes Difficult Easy"

&Co. / NoA

&Co. / NoA København K, Denmark

Awards

2744

Brand: MobilePay
Country: Denmark

Advertiser: Vipps MobilePay

Title	Makes Difficult Easy
Brief	Regular Joe turns Olympic gymnast in this spectacular and unconventional film for Nordic fintech Vipps MobilePay. The idea vaults Vipps MobilePay out of the rational, feature-driven clutter of fintech and instead unfolds a spectacular show of effortless confidence.You know the feeling. Someone has to volunteer to collect money for the kids’ summer camp and no one steps forward. But Vipps MobilePay is on a mission to make the dreaded gig very, very easy. The feeling of effortless ease quickly takes our hero, and our audience, to gymnastics heaven. From an Olympic level floor routine to dazzling tricks on the horizontal bar. The idea and execution results in something as rare as an emotionally engaging ad for money transactions. The effortless ease of the gymnastics routine rubs off on the audience and puts a smile on your face. Just like the easiness of MobilePay.
Agency	&Co. / NoA
Campaign	MobilePay - Makes Difficult Easy
Advertiser	Vipps MobilePay
Brand	MobilePay
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Television & Cinema
Length	105 seconds
Market	Subscribers Only
More Information	Subscribers Only
Production Company	G...ts ..d T..s Subscribers Only
Special Effects / VFX	T..t P..t Subscribers Only
Creative Director	R..e Pe....en Subscribers Only
Creative Director	Kr....an Ei.....en Subscribers Only
Creative Director	H...i H..a Subscribers Only
Art Director	R..e Pe....en Subscribers Only
Art Director	V...ko He....lä Subscribers Only
Copywriter	Kr....an Ei.....en Subscribers Only
Copywriter	A...i H....la Subscribers Only
Copywriter	K...i K...va Subscribers Only
Copywriter	J....ne M...e L....th R..e ..g Subscribers Only
Director	T....or Subscribers Only
Director of Photography (DOP)	..m M....ce J...s Subscribers Only
Producer	M...i Si......ood Subscribers Only
Executive Producer	C...e I...rg Subscribers Only
Account Director	M...en Fa.....us Subscribers Only
Account Director	H...a P..o Subscribers Only
Account Planner	A...n K...ak Subscribers Only
Account Planner	I...a U...la Subscribers Only
Agency Producer	L..e M...r Subscribers Only
Account Manager	Ma....de S...n Subscribers Only
Account Manager	K....ne Ri....ng Subscribers Only
Account Manager	M...a Vi....en Subscribers Only
Special Effects / VFX	O..e B...k Subscribers Only
Special Effects / VFX	E....na �...röm Subscribers Only
Special Effects / VFX	Je....er J...ow Subscribers Only
Graphic Designer	M...en Gr....øe Subscribers Only
Actor / Celebrity	Jo....an B...ne Subscribers Only
Advertising Manager	S...n Let.......nsen Subscribers Only
Advertising Manager	E...nd Hjer.........lerup Subscribers Only
Campaign Manager	Be.....te He.....kau Pe....en Subscribers Only
Campaign Manager	E...ia P...o L....tz Subscribers Only
Grade	O...r L....on Subscribers Only
Director of Brand Strategy	H...e Da.....en Subscribers Only
Agency Editor	S...en Jes......ard Al......sen Subscribers Only
Agency Editor	Fr....ik T...øe Subscribers Only
Head of Brand	L..s I...e Subscribers Only
Media Strategist	M..k El.....rd Subscribers Only
Agency Producer	C...ar Re....ve Subscribers Only