Aéroports de Paris - "Walk : Duty Free By Night"

agence W

agence W Boulogne-Billancourt, France

Awards

6718

Brand: Aéroports de Paris
Country: France

Advertiser: Aéroports de Paris

Title	Walk : Duty Free By Night
Brief	We created and launched a social shopping service DUTY FREE BY NIGHT. This WeChat native program is loaded upon arrival at the airport, when travelers connect to the airport’s free wifi. The program is idle during the day but activates at night – between 2am and 6 am – when jetlag keeps Chinese tourists awake. A digital personal shopper guides users through the high end boutiques of the empty airport, and an e-catalogue offers exclusive deals on duty free prices.DUTY FREE BY NIGHT is a WeChat based shopping experience that enables Chinese tourists to leverage their jetlag by shopping when they are awake at night! A digital personal shopper guides users through the high end boutiques of the empty airport, and an e-catalogue offers exclusive deals on duty free prices.
Agency	agence W
Campaign	Duty Free By Night
Advertiser	Aéroports de Paris
Brand	Aéroports de Paris
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Posted	July 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	82 seconds
Creative Director	G....el L...is Subscribers Only
Art Director	V....nt B...rd Subscribers Only
Copywriter	A..a K....ri Subscribers Only
Art Buyer	C....le Gu....er Subscribers Only
Managing Director Advertising & Activation	Gr....ire W..l Subscribers Only
Account Director	Ma.....ite .e La......ère Subscribers Only
Production Company	He....es H...S Subscribers Only
Director of Communications	E...e H....nt Subscribers Only
Head of Brand	G...aud R...ny Subscribers Only
Brand Manager	Ca....ne L....re Subscribers Only
Communications executive	C....ne B....za Subscribers Only