| Title | Parking is not an art |
| Brief | In Paris, art is everywhere: in museums, on street corners, in the metro...But is it also in parking lots? Nissan wants people to know that with its around view monitor, parking is not, in fact, an art - a message the brand shared with its ironic integrated campaign. It turned paint scratches on walls, gouges in concrete pillars and dented bollards into art exhibits; in print, outdoor ads and all over the streets of Paris. Nissan even sold works of “art” to raise funds for youth art programs. |
| Agency | TBWA\G1 |
| Campaign | Parking is not an art |
| Advertiser | Nissan |
| Brand | Nissan around view monitor |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Production Company | \ELSE |
| Executive Creative Director | E..c P...re Subscribers Only |
| Creative Director | J....yn B....at Subscribers Only |
| Art Director | ..y R...n Subscribers Only |
| Copywriter | J...s B...e Subscribers Only |
| President | E..n V...ch Subscribers Only |
| Head Of Planning | P...ip N..n Subscribers Only |
| Account Planner | Ann.......�oise .e Ta......ier Subscribers Only |
| Account Director | ..u T..n Subscribers Only |
| Account Director | F...ck N...en Subscribers Only |
| Account Director | M....ux W...n Subscribers Only |
| Art Buyer | C....ne Ga....fo Subscribers Only |
| Producer | C...y Pe....ne Subscribers Only |
| Director | C....ent L...r Subscribers Only |
More Work
SEE ALLParking is not an art. 3
- BRAND:
- Nissan Around View Monitor
- AGENCY:
- TBWA\G1
Parking is not an art. 2
- BRAND:
- Nissan Around View Monitor
- AGENCY:
- TBWA\G1
Parking is not an art.1
- BRAND:
- Nissan Around View Monitor
- AGENCY:
- TBWA\G1