Oat Phonpat
Project Manager at J.Walter Thompson
Bangkok, Thailand
TitleTouchable Ink
BriefTouchable Ink is the world’s first printing ink invented exclusively for the blind. It turns normal laser printers into braille-embossing devices and ensures that blind people can print documents easily at home. Simply load the ink into the printer, print a document, and heat it up with a hair dryer or in the microwave. The printed dots turn into raised braille. A transformative invention given the expense of braille printers and the relative rarity of books in braille.
Agency
Campaign Touchable Ink
Advertiser Samsung
Brand Thai Samsung Electronics / Thai Association of The Blind

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PostedApril 2017
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