Ian Simpson
Copywriter at Zulu Alpha Kilo
Toronto, Canada
TitleMental Health is Health
BriefMental illness isn’t treated like physical illness. The Centre for Addiction and Mental Health (CAMH) created a campaign that challenged people to change their discriminatory mindset towards mental illness. Transit shelters posed thought provoking questions. A docu-series featured people living the disparity between how mental and physical illness are treated. On television and social, a video execution told a powerful story. Online, #MentalHealthisHealth was picked up not just in Canada, but around the world.
Agency
Campaign Mental Health is Health
Advertiser Centre For Addiction and Mental Health
Brand CAMH

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PostedJanuary 2019
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Media Type Digital
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