| Title | #TheReal10 |
| Brief | When the U.S. Treasury announced that a woman would be featured on the $10 bill, they asked citizens to participate in the design via social media. The AAUW used the opportunity to draw attention to the fact that women earn 78% of a man’s wage – a figure that drops to 64% among African American women and 54% among Latinas. Users logged on to TheReal10.org to create their own $10 bill to share on social media and raise awareness about the wage gap issue. In the following months, the conversation changed and President Obama signed equal pay actions into law. |
| Agency | Rethink Communications Inc. |
| Campaign | #TheReal10 |
| Advertiser | AAUW |
| Brand | AAUW |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Social Media Expert | Wo.....dy ..s A....es Subscribers Only |
| Creative Director | A...n St....an Subscribers Only |
| Creative Director | ..m Fu....to Subscribers Only |
| Creative Director | C...s S....es Subscribers Only |
| Creative Director | ..n G...s Subscribers Only |
| Copywriter | J...e Um.....on Subscribers Only |
| Copywriter | R...ie ..e Subscribers Only |
| Art Director | M...e R...er Subscribers Only |
| Art Director | ..m Fu....to Subscribers Only |
| Photographer | T...as D..g Subscribers Only |
| Director | T...as D..g Subscribers Only |
| Agency Producer | N...ne Ar....an Subscribers Only |
| Agency Producer | M...ka Gh....al Subscribers Only |
| Illustrator | T..i ..a L..y Subscribers Only |
| Digital Producer | J....ca G....in Subscribers Only |
| Director of Photography (DOP) | T...as D..g Subscribers Only |
| Editor | T...as D..g Subscribers Only |
| Sound Design Company | ..W M...c Subscribers Only |
| Account Manager | M...e L...y Subscribers Only |
| Account Manager | K...ey La....ge Subscribers Only |