| Title | April weather |
| Brief | The Iconic Weather Forecast used real-time data to offer the nation live information about the weather, as well as a 5-day forecast, on large digital screens across the country.The iconic McDonald’s menu became universal weather symbols displayed in a bold, simple way. The McDonald's menu is so instantly recognisable that its icons could be turned into weather symbols for this fun digital outdoor piece, which drew on real-time data to deliver the relevant images. |
| Agency | Leo Burnett |
| Campaign | The Iconic Weather Forecast By McDonald's |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Production Company | Grand Visual |
| Chief Creative Officer | C...a S....ni Subscribers Only |
| Creative Director | P...r H...s Subscribers Only |
| Art Director | ..n N...an Subscribers Only |
| Art Director | L...e D....ng Subscribers Only |
| Copywriter | ..n N...an Subscribers Only |
| Copywriter | L...e D....ng Subscribers Only |
| Designer | P..l Re.....ton Subscribers Only |
| Designer | K...a Sa....no Subscribers Only |
| Board Account Director | V...i R..z Subscribers Only |
| Account Manager | S...h B...s Subscribers Only |
| Account Manager | G...ie S...h Subscribers Only |
| Planning director | ..x K...e Subscribers Only |
| planner | C....in M...ey Subscribers Only |
| Planner | Ca.....ne O..n Subscribers Only |
| Agency Producer | S...h I....ou Subscribers Only |
| Illustrator | J...s A....ws Subscribers Only |
| Campaign management platform | Op....op Subscribers Only |
| media planning and booking | T...n ..d ..D Subscribers Only |