Title | Christmas |
Agency | Rothco, part of Accenture Song |
Campaign | Poppy the Corn |
Advertiser | Tesco |
Brand | Tesco |
Date of First Broadcast/Publication | 2020 / 11 |
Business Sector | Department Stores, Supermarkets |
Story | The Big Big Movie and the Prime Time are Ireland's main TV channel flagship family movie. Tesco supermarket is the sponsor of both shows during the Covid-19 pandemic. Rather than just create a normal sponsorship vignette, we created short films about a corky corn kernel that accidentally always ends up popping. |
Media Type | Sponsoring |
Length | |
Head of Brand | Aisling Ryan |
Marketing Communications | Amanda Farrell |
Campaign Manager | Michael Buckley |
Chief Creative Officer | Allan Kelly |
Executive Creative Director | Jen Speirs |
Creative Director | Rob Maguire |
Copywriter | Mariana Albuquerque |
Brand Strategst | Tamara Conyngham |
Agency Producer | Aisling O'Dwyer |
Agency Producer | Conor Hamill |
Account Manager | Sean Cushen |
Account Manager | Anna Byrne |
Account Manager | Caitriona Coakley |