Title | The DNA Journey |
Agency | &Co. / NoA |
Campaign | Dear mom and dad |
Advertiser | Momondo |
Brand | Momondo |
Date of First Broadcast/Publication | 2016 / 6 |
Business Sector | Travel Agencies, Tour Operators |
Story | During this emotional film for online travel site Momondo, volunteers are asked about their national identities. The individuals consider themselves pure products of their own countries: 100% French or English, for example. The English guy admits to being suspicious of foreigners, particularly Germans. After providing saliva samples for a DNA test, the results prove that they all have a mixture of origins: the English guy even has some German in him. “There would be no such thing as extremism in the world if people knew their heritage,” says the French woman. On open world begins with an open mind. |
Media Type | Branded Content |
Length | |
Production Company | Bacon |
Creative Director | Robert Cerkes |
Copywriter | James Godfrey |
Account Director | Trine Eisinger |
Agency Producer | Arlette Walsoe |
Director | Jeppe Rønde |
Production Manager | Ditte Odgaard |
Lighting Director / Lighting | Aslak Lythans |
Wardrobe / Stylist | Stine Gudmondsen |
Sound Recording | Lars Gonzalez |
Sound Designer | Kevin Koch |
Editor | Simon Borch |
Copywriter | Tue Rossel |
Account Director | Thomas Christenson |
Account Manager | Marianne Louise Seirberg |
Strategic Planner | Ornulf Johnsen |
Executive Producer | Mette Jermiin |
Director of Photography (DOP) | Magnus Jønck |
Production Designer | Mads Jorgensen |
Make-Up Artist | Louise Bruun |
Post Production | Bacon X |
Colorist | Hannibal Lang |