| Title | FIREFIGHTER |
| Brief | As a bell rings, a man climbs out of bed, fully dressed in a firefighter’s uniform. We hear sirens and the crackle of a walkie talkie. It’s as if there’s an emergency in progress. But as the firefighter moves slowly through the house, it looks peaceful, with no sign of fire. He goes downstairs, where he is greeted by a normal family. A young woman puts a scarf around his neck. A man suggests a walk. As the perspective changes, with realise that the firefighter is now an elderly man with Alzheimer’s. Understanding is the best treatment. |
| Agency | DDB Argentina |
| Campaign | Firefighter |
| Advertiser | Fundacion INECO |
| Brand | Fundacion INECO |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Cinema |
| Length | |
| Creative Vice President | H...an Ja....ui Subscribers Only |
| Creative Director | Sa....go S...s Subscribers Only |
| Creative Director | I....io R...te Subscribers Only |
| Executive Creative Director | B..o C...to Subscribers Only |
| Head of Production | C....io Mi.....do Subscribers Only |
| Production Company | H...ca C..e Subscribers Only |
| Director | Al.....ro ..y Subscribers Only |
| Executive Producer | D...o T....ra Subscribers Only |
| Executive Producer | M....na B....rd Subscribers Only |
| Assistant Director | D...o M..a Subscribers Only |
| Director of Photography (DOP) | Ma....io H....ia Subscribers Only |
| Post Production Company | C..l . Subscribers Only |
| Post Production Coordinator | Cr....an M....no Subscribers Only |
| Editor | C...a Mu.....ski Subscribers Only |
| Sound Designer | J..e L..s D..z Subscribers Only |