| Title | Collection Campaign |
| Brief | Most campaign focus on the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? Introducing the first product line that will help her through treatment, while educating her loved ones on what she’s going through. The Give-A-Care range was created for Rethink Breast Cancer. Vetted and tested by hundreds of women with breast cancer, the collection is available exclusively at www.giveacare.ca. Supporters can visit the e-store to build a custom care package for a woman undergoing treatment, with 100% of proceeds going to the cause. |
| Agency |
lg2
|
| Campaign |
Give-A-Care
|
| Advertiser |
Rethink Breast Cancer
|
| Brand |
Rethink Breast Cancer
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
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| More Information | Subscribers Only |
| Creative Director |
C...s H...ch Subscribers Only
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| Creative Director |
N...ie ..m Subscribers Only
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| Creative Director |
C...de A...u Subscribers Only
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| Copywriter |
A...l R...e Subscribers Only
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| Art Director |
Z....ry Ba....ta Subscribers Only
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| Graphic Designer |
E...e C....al Subscribers Only
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| Creative Director |
Je....er Va.....sso Subscribers Only
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