Thalys - "Scents of the City"

ROSA PARIS

ROSA PARIS Paris, France

Awards

51740

Brand: Thalys
Country: France

Advertiser: Thalys

Title	Scents of the City
Brief	What if you chose places you wanted to visit not based on their image, but on their scent? That was the idea behind this pop-up travel agency for the Thalys rail network. The scents were soaked into beads that were housed in 720 metal tubes. Each tube corresponded to a destination in Paris, Cologne, Amsterdam or Brussels. People could find the scents that they liked and then book a trip to their source. The scents including cut grass representing FC Koln football stadium in Cologne, latex from the Erotic Museum in Amsterdam, and a fresh baguette from Paris.
Agency	ROSA PARIS
Campaign	Scents of the City
Advertiser	Thalys
Brand	Thalys
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	118 seconds
Account Service	De....ne D...el Subscribers Only
Account Service	S...ya C...in Subscribers Only
Account Service	C....le H...t Subscribers Only
Agency Producer	Ad....ïde S...ni Subscribers Only
Founder	Jea......ick Ch....ar Subscribers Only
Founder	Jea.......ois S...o Subscribers Only
Founder	G...es Fi.....erg Subscribers Only
Executive Creative Director	Jea.......ois S...o Subscribers Only
Creative Director	M..k F...an Subscribers Only
Creative Director	J...e S....en Subscribers Only
Copywriter	J...e S....en Subscribers Only
Art Director	M..k F...an Subscribers Only
Art Director	B....he D....dt Subscribers Only
Music	Sc....ze Subscribers Only
Production Company	B...h Pr......ons Subscribers Only