Nando's - "#rightmyname"

M&C Saatchi Abel

M&C Saatchi Abel Cape Town , South Africa

3152

Title	#rightmyname
Brief	Every day, South Africans with non-English names are told by spellcheck that their African names are errors. Nando’s wanted to right this wrong. The #rightmyname campaign encouraged the public to add their names to an online database. When the list was complete, everyone could download it to their computer's dictionary, ensuring that the red lines disappeared. The nation’s largest newspaper loved the story and even underlined all the African names in its articles, at no cost.
Agency	M&C Saatchi Abel
Campaign	#RIGHTMYNAME
Advertiser	Nando's
Brand	Nando's
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Copywriter	G...on ..y Subscribers Only
Copywriter	J...an T...n Subscribers Only
Copywriter	..m K...z Subscribers Only
Art Director	Ts......tso P....he Subscribers Only
Project Manager	R...n .e B..r Subscribers Only
Agency Producer	M....ne L..y Subscribers Only
Account Manager	T...ah H...is Subscribers Only
Brand Representative	J..e Jo.....ne Subscribers Only
Chief Creative Officer	..o M....go Subscribers Only
Digital Design	G...n D..e Subscribers Only
Digital Design	L....so M...li Subscribers Only
Executive Creative Director	G...on ..y Subscribers Only