Mars Denton
Senior Art Director at VML
Kansas City, United States
TitleColor Blindless Viewer Video
BriefRoughly 13 million Americans have never seen the changing fall colours because they suffer from red-green colour blindness. To ensure that Tennessee was the place they saw the true colours of fall for the first time, The Colorblind Viewer was designed. The world’s first scenic viewer equipped with high-tech lenses that help alleviate red-green colourblindness. As colourblind people used them, their emotional reactions to the glories of autumn were captured for a short film.
Agency
Campaign Color Blindless Viewer
Advertiser Tennessee Department of Tourist Development
Brand Tennessee Department of Tourist Development

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
StorySubscribers Only
Media Type Digital
Length
Global Chief Creative Officer D...i Va....en Subscribers Only
Regional Chief Creative Officer J..n G...ey Subscribers Only
Executive Creative Director D...k C...k Subscribers Only
Group Creative Director A....on P...ce Subscribers Only
Creative Director R..n S....et Subscribers Only
Group Creative Director S....en M...in Subscribers Only
Creative Director B...y J...s Subscribers Only
Art Director M..s D...on Subscribers Only
Associate Copywriter ..y W....ey Subscribers Only
Account Director J...n C...er Subscribers Only
Channel Director B..l Pa.....on Subscribers Only
Public Relations B..l Pa.....on Subscribers Only
Channel Director M...n D...y Subscribers Only
Senior Channel Manager K...y F....er Subscribers Only
Channel Manager K...e R...rs Subscribers Only
Technologist R..n Sc....ey Subscribers Only
Executive Producer E...n D....ng Subscribers Only
Music Producer N..k K...an Subscribers Only
Director N...i H...in Subscribers Only
Data Strategist N...i H...in Subscribers Only
Channel Manager A...sa M...ey Subscribers Only

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started