Noémie Pitois
Production (Agency) at DDB Paris
Paris, France
TitleUberToys
BriefWhen Uber was launched in France in 2011, it felt like magic to have a car available at the tip of your fingers. Eight years later, there were dozens of ride sharing apps, and the magic of Uber was gone, replaced by people complaining about the service on social media. In this context, the brand had to bring back magic to the streets. Enter UberToys: six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order an UberToy, if the car was available, and live out a childhood dream.
Agency
Campaign Ubertoys
Advertiser Uber
Brand Uber

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
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