| Title | The Non-Issue |
| Brief | One fashion magazine has always set the agenda: Vogue. L’Oreal Paris wanted to make a statement about ageism and turned to British Vogue for help in launching the “The Non-Issue” - classic issue of Vogue, except that its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. The "Non-Issue" of Vogue outsold their issue featuring Rihanna and demonstrated that age should be just that, a 'non-issue'. |
| Agency | McCann Paris |
| Campaign | The Non-Issue |
| Advertiser | Groupe l’Oréal |
| Brand | L’Oreal & British Vogue |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
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| Market | Subscribers Only |
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