| Title | Election In The Dark |
| Brief | In Japan, 310,000 visually challenged citizens did not have the critical information necessary to make an informed decision in government elections. Prior to the Election in the Dark campaign, candidates’ platforms and political views were posted on government sites as image files, which were incompatible with software programs for the visually impaired. To raise awareness of this oversight, Yahoo Japan created a text-based microsite that literally turned the tables. The content was compatible with software that vocalizes text for the visually impaired and the black on black text was invisible to sighted viewers. |
| Agency | Dentsu Inc. |
| Campaign | Election In The Dark |
| Advertiser | Alpina |
| Brand | Yahoo! Japan |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Web Site |
| Length | |
| More Information | Subscribers Only |
| Executive Creative Director | Yo.....tsu Sa....to Subscribers Only |
| Creative Director / Planner | A...a S...ki Subscribers Only |
| Creative Director | Ka.....hi O..i Subscribers Only |
| Creative Director | T..o K..a Subscribers Only |
| Copywriter | K...a I...e Subscribers Only |
| Art Director | Ma....ri K...mu Subscribers Only |
| Designer | R...a M....ma Subscribers Only |
| Account Executive | Mi.....to Ni.....ki Subscribers Only |
| Strategic Planner | Y...i Ta.....hi Subscribers Only |
| Strategic Planner | K...ya Wa....be Subscribers Only |
| Producer | E..o S....da Subscribers Only |
| Director | T...ro ..o Subscribers Only |
| Director | S..i T....hi Subscribers Only |
| Technical Director | Ta....ki K....su Subscribers Only |
| Frontend Developer | K...ki N...ta Subscribers Only |
| Backend Developer | Ma....ri Na....ra Subscribers Only |
| Research & Analytics Director | M...mi M....ka Subscribers Only |
| Producer | K...hi S...ki Subscribers Only |
| Creative Director | S...ya U...da Subscribers Only |
| Production Company | B....AN I... Subscribers Only |
| Sound Engineer | M...mi G..o Subscribers Only |
| Art Director | K...to Ki....do Subscribers Only |
| Planning Team | K....ki Ma.....ra Subscribers Only |
| Planning Team | A....ko M...a Subscribers Only |
| Producer | H...n I...i Subscribers Only |
| Producer | Yo.....ne Ta.....su Subscribers Only |
| Director | S...mi I....ki Subscribers Only |
| Production Manager | ..o Ta.....ma Subscribers Only |
| Production Manager | N..a A..i Subscribers Only |
More Work
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- BRAND:
- FlavorStone
- AGENCY:
- Dentsu Inc.