Title | Toys In Transit |
Agency | Loop Seven, LLC |
Campaign | Toys In Transit |
Advertiser | Toy Industry Foundation |
Brand | Toy Industry Foundation |
Date of First Broadcast/Publication | 2014 / 12 |
Business Sector | Charities, Foundations, Volunteers |
Tagline | Play makes a difference! |
Story | Play makes a difference! That is why we distribute toys and grant funding to children’s charities across North America and around the world. Loop Seven, along with York & Chapel produced this piece with the idea that the Toys were finding their way home—into the arms of children. |
Philosophy | We had to find a way to show various on their way 'home'. The music had to represent a feeling of play and travel. |
Problem | Couldn't use recognized brands and had to find low-cost options |
Result | A beautiful, representation of tpys travelling in transit. |
Media Type | Fundraising |
Length | |
Soundtrack | Toys by Pongo Face |
More Information | http://loopseven.com |
Production Company | Loop Seven, LLC |
Creative / Art Direction | York & Chapel |
Concept | Tom Cooke |
Copywriter | Tom Cooke |
Production Manager | Leigh Bloomberg |
Director of Photography (DOP) | Patrick Sasso |
Head of Production | David Horvilleur |
Editor | Patrick Sasso |
Music Composer | Pongo Face |