David Horvilleur
Head of Production at Loop Seven, LLC
New York, United States
TitleToys In Transit
Agency
Campaign Toys In Transit
Advertiser Toy Industry Foundation
Brand Toy Industry Foundation
Date of First Broadcast/Publication 2014 / 12
Business Sector Charities, Foundations, Volunteers
Tagline Play makes a difference!
Story Play makes a difference! That is why we distribute toys and grant funding to children’s charities across North America and around the world.
Loop Seven, along with York & Chapel produced this piece with the idea that the Toys were finding their way home—into the arms of children.
Philosophy We had to find a way to show various on their way 'home'. The music had to represent a feeling of play and travel.
Problem Couldn't use recognized brands and had to find low-cost options
Result A beautiful, representation of tpys travelling in transit.
Media Type Fundraising
Length
Soundtrack Toys by Pongo Face
More Information http://loopseven.com
Production Company
Creative / Art Direction
Concept
Copywriter
Production Manager
Director of Photography (DOP)
Head of Production
Editor
Music Composer

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