Title | Elena Fedoseeva Never Asks |
Agency | Wieden + Kennedy Amsterdam |
Campaign | Never Ask |
Advertiser | Nike |
Brand | Nike Football |
Posted | November 2018 |
Business Sector | Apparel, Fashion & Footwear |
Story | A series of films highlighting the rebellious spirit of certain unique Russian athletes.These two spots showcase Aleksandr Maltsev, the first and only professional male synchronized swimmer in Russia, and Elena Fedoseeva, a blind runner who participated in dozens of races.The films are part of the "Never Ask" campaign, a message urging athletes to reject Russia's culture of saying no by never asking for permission in the first place. |
Media Type | Television |
Production Company | Trim Editing |
Audio Post Production | Grand Central Recording Studios |
Music Prod Company | MassiveMusic |
Executive Creative Director | Eric Quennoy |
Executive Creative Director | Mark Bernath |
Creative Director | Craig Williams |
Creative Director | Evgeny Primachenko |
Art Director | John Filipe |
Copywriter | Bernard Hunter |
Copywriter | Lee Bolton |
Copywriter | Alexander Dobrokotov |
Head of Broadcast Production | Joe Togneri |
Broadcast Producer | Javier Perroud |
Broadcast Producer | Jaime Tan |
Planning Director | Stephane Missier |
Planning Team | Anna Leonte |
Communications Planning Director | Hillary Heath |
Group Account Director | Kathryn Addo |
Group Account Director | Alyssa Ramsey |
Account Director | AMBER MARTIN |
Account Manager | Molly Rugg |
Head of Design | Joe Burrin |
Studio Director | Lizzie Murray |
Project Manager | Loes Poot |
Business Manager | Kacey Kelley |
Business Manager | Belen Jerez |
Business Manager | Emilie Douque |
Production Company | Somesuch |
Director | Daniel Wolfe |
Music Prod Company | Universal Music |
Music Prod Company | Woodwork music |
Post Production | The Mill London |