POPAGANDA Music Festival - "The single release"

Saatchi & Saatchi

Saatchi & Saatchi Stockholm, Sweden

3323

Title	The single release
Brief	Popaganda is Stockholm’s biggest rock festival. This year, it put the fans to the test. Rather than running a major promotional campaign, it decided to share the festival’s line-up with only a handful of people. It also spread the word on a sprinkling of beer coasters, pizza boxes, coffee cups and other random ephemera around the city. Then it sat back to see what would happen. Sure enough, the news spread via social media and word of mouth. A truly viral campaign.
Agency	Saatchi & Saatchi
Campaign	The single release
Advertiser	POPAGANDA / LUGER INC.
Brand	POPAGANDA Music Festival
Posted	November 2016
Business Sector	Trade Shows, Events & Festivals
Story	Through the years, Popaganda Music Festival has done several campaigns in social media, engaging the fans. This year we took the engagement one step further and let the fans release the artist line up themselves.
Creative Director	Gustav Egerstedt
Art Director	Gustav Egerstedt
Copywriter	Katja Janford
Art Director	Erik Hiort af Ornäs
Graphic Designer	Gustav Dejert
Account Manager	Louise Persson