Simeon Brandner
Creative at Havas Village Geneva
Genève, Switzerland
TitleEngraved Memories
BriefThe first school desks that get students talking about bullying.We created the first school desks with engraved illustrations that will launch a discussion. They directly reach students in their environment and create a unique experience close to their habits (school desks have always inspired students, letting them write and draw moods, fragments of stories). We chose a visual vocabulary that speaks to them with the help of 10 famous artists. These illustrations come to life in augmented reality with a dedicated mobile app that reveal the full stories. Therefore, these engravings automatically get students and teachers talking about bullying. A website (ose-en-parler.ch meaning dare-to-speak.ch) was created to continue the dialogue.
Agency
Campaign Engraved Memories
Advertiser Action Innocence
Brand Action Innocence

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