Title | Tabitha |
Agency | AMV BBDO |
Campaign | Made of More Football 2018 |
Advertiser | Diageo |
Brand | Guinness |
Date of First Broadcast/Publication | 2018 / 3 |
Business Sector | Beers, Ciders, Lagers |
Story | Tabitha, a Kenyan, recounts how after her husband’s death she become a professional referee in men’s football, despite overwhelming social pressures not to. |
Philosophy | The stories are all football-related to tie in with Guinness’s sponsorship of sub-Saharan Africa TV network DSTV’s coverage of English Premier League football. At the end of each film, the storyteller links the obstacles they have overcome and the achievements they have had to being ‘Made of Black’ – a connection to the Guinness ‘Made of More’ platform which tells stories of how unexpected character, in people and beer, enrich the world around us. |
Problem | Champion those Made of Black who, together, contribute to a more fulfilling world. |
Media Type | Television |
Length | |
Production Company | Stink Films |
Audio Post Production | 750mph |
Advertising Manager | Graham Villiers-Tuthill |
Advertising Manager | Jessica Lace |
Advertising Manager | Orla Nagle |
Head Of Planning | Nicola Sargent |
Production Service Company | Ginger Ink |
Executive Creative Director | Mike Schalit |
Executive Creative Director | Alex Grieve |
Executive Creative Director | Adrian Rossi |
Creative Director | Andy Clough |
Creative Director | Richard McGrann |
Copywriter | Richard McGrann |
Copywriter | Andy Clough |
Copywriter | Robert Wilkins |
Copywriter | Leo Maguire |
Art Director | Andy Clough |
Account Planner | David Edwards |
Account Planner | Tom Claridge |
Account Manager | Michael Pring |
Account Manager | Samantha Morgan |
Account Manager | Tom Lawson |
Agency Producer | Miles Nathan |
Agency Producer | Charlie Thacker |
Agency Producer | Yvonne Clayton |
Media Agency | Carat |
Media Planner | Graham Deneys |
Media Planner | Jenna Kreft |
Executive Producer | Jon Chads |
Production Company Producer | Paz Parasmand |
Post Production | The Mill London |
Editor | Peter Norrey |
Editing Company | Cut and Run London |
Editor | Sam Jones |
Colorist | Alex Bickel |
Colorization | Color Collective |
Director | Wilkins & Maguire |