Title | First Day of School Style |
Agency | Chandelier Creative |
Campaign | First Day of School Style |
Advertiser | Old Navy |
Brand | Old Navy |
Posted | August 2015 |
Business Sector | Apparel, Fashion & Footwear |
Story | Chandelier Creative New York and Final Cut editor Paul Zucker team up with Sonic Union mix engineer Michael Marinelli to loosen up a conservative Julia Louis-Dreyfus with style tips from hip young students in the humorous new :60 “First Day of School Style” for Old Navy, directed by Wayne McClammy. The spot features the “Veep” star shuttling her tween son to the first day of school in obnoxiously preppy duds and reacting to his plea for more modern style options by questioning a group of nearby tweens about the details of their trendy outfits. Click HERE to view the “First Day of School Style.” Credits: Client: Old Navy Titles: “First Day of School Style” :30/:60 ; “Picture Day Denim” :30 Agency: Chandelier Creative New York Creative Directors: Richard Christiansen, Lena Kuffner Associate Creative Director: Michael Scanlon Executive Producer: Sara Fisher Account Director: Eileen Eastburn Production Coordinator: Camilla Rothenberg Writers: Josh Meyers, Laura Kraftt, Brad Hall, Patty Wortham, Matt Goldman Producers: Chris Noble, Jill Andresevic Production Company: Hungry Man Director: Wayne McClammy Executive Producers: Mino Jarjoura, Dan Duffy Line Producer: Dave Bernstein DP: Guillermo Navarro Editorial: Final Cut NYC Editor: Paul Zucker Assistant Editor: Betty Jo Moore President: Stephanie Apt Executive Producer: Lauren Bleiweiss Post Producer: Mackenzie Alexander Telecine: Color Collective Colorist: Alex Bickel Producer: Claudia Guevara Audio Post: Sonic Union Mix Engineer: Michael Marinelli Studio Director: Justine Cortale VFX: Significant Others 2D Visual Effects Artist: Dirk Greene Producer: Alek Rost |
Media Type | Television & Cinema |
Length | |
Production Company Producer | Chris Noble |
Executive Producer | Dan Duffy |
Production Company Producer | Jill Andresevic |
Creative Director | Richard Christiansen |
Copywriter | Matt Goldman |
Director | Wayne McClammy |
Production Company | Hungry Man |
Copywriter | Brad Hall |
Line Producer | Dave Bernstein |
Assistant Editor | Betty Jo Moore |
Executive Producer | Lauren Bleiweiss |
Creative Director | Lena Kuffner |
Associate Creative Director | Michael Scanlon |
Production Company Producer | Claudia Guevara |
Executive Producer | Sara Fisher |
Account Director | Eileen Eastburn |
Copywriter | Josh Meyers |
Copywriter | Laura Kraftt |
Copywriter | Patty Wortham |
Editor | Paul Zucker |
Colorist | Alex Bickel |
Telecine | Color Collective |