Tebo Samaniego Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
I am Tebo Samaniego, the Creative Director at Norlop VML. My role involves spearheading innovative digital campaigns, blending creativity with technology to enhance brand engagement. With extensive experience in both traditional and digital advertising, I lead creative strategies and SEO initiatives across a diverse range of clients.
What word would you best use to describe your office’s culture? Give us an example
The word that best describes our office culture at Norlop VML is "collaborative." Our environment thrives on teamwork and open communication, where ideas and creativity are shared freely across all levels. For example, we regularly hold brainstorming sessions where team members from different departments come together to contribute their unique perspectives. This collaborative approach not only fosters a sense of community but also leads to more innovative and effective solutions for our clients.
If you were stranded on a desert island and could only use one app., which app would it be?
If I were stranded on a desert island and could only use one app, I'd choose LinkedIn. Why? Because it's not just a networking tool, it's a lifeline to the outside world. Imagine crafting a post: "Stranded on a desert island, seeking rescue. Skills: Creative problem-solving, fire-starting, and coconut foraging. Open to positions in survival and tropical island management." Not only would it be a unique way to update my professional status, but the vast network of professionals might just include someone who can orchestrate a rescue mission. Plus, in the meantime, I could keep up with industry news and maybe even endorse a few fellow castaways for 'Island Survival' and 'Innovative Shelter Building'. Who knows, it might just be the most creative and effective use of LinkedIn yet!
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Tebo Samaniego:
- 1 Apple's "1984" Super Bowl Commercial: Directed by Ridley Scott, this ad for the Apple Macintosh is iconic in its storytelling and production value. It broke the mold of traditional advertising by presenting a narrative that was both compelling and visually stunning. The ad's ability to convey a powerful message about innovation and breaking free from conformity aligns with my passion for creative storytelling in advertising.
- 2 Dove's "Real Beauty Sketches" Campaign: This campaign challenged societal norms about beauty and self-perception. It was not only a masterclass in emotional branding but also demonstrated the power of advertising in making a positive social impact. The campaign's focus on real people and authentic emotions is something that resonates with my approach to creating meaningful and impactful advertising.
- 3 Old Spice's "The Man Your Man Could Smell Like": This campaign rejuvenated a classic brand and brought it to the forefront of pop culture. It's a brilliant example of how humor and creativity can be used to reposition a brand and appeal to a new generation of consumers. The ad's viral success and the way it redefined the brand's image is something that I admire and strive to achieve in my creative endeavors.
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
Regarding the growing trend of agencies developing products for clients, it's a significant evolution in the advertising and marketing industry. This approach can be highly beneficial for both agencies and clients for several reasons:
Enhanced Creativity and Innovation: Agencies bring a fresh, creative perspective to product development. This can lead to innovative products that stand out in the market.
Deeper Brand Integration: When an agency is involved in product development, the resulting marketing campaigns are often more deeply integrated with the product's core value proposition. This can lead to more authentic and effective branding.
Stronger Client-Agency Relationships: This collaborative approach can forge stronger, more strategic relationships between clients and agencies. Agencies become more than just service providers; they are partners in the client's success.
Diversification of Skills and Services: For agencies, this trend represents an opportunity to diversify their skills and services, moving beyond traditional advertising into areas of product strategy, design, and development.
Market Responsiveness: Agencies involved in product development may be more attuned to market trends and consumer needs, enabling quicker and more effective adjustments to both the product and its marketing.
Enhanced Creativity and Innovation: Agencies bring a fresh, creative perspective to product development. This can lead to innovative products that stand out in the market.
Deeper Brand Integration: When an agency is involved in product development, the resulting marketing campaigns are often more deeply integrated with the product's core value proposition. This can lead to more authentic and effective branding.
Stronger Client-Agency Relationships: This collaborative approach can forge stronger, more strategic relationships between clients and agencies. Agencies become more than just service providers; they are partners in the client's success.
Diversification of Skills and Services: For agencies, this trend represents an opportunity to diversify their skills and services, moving beyond traditional advertising into areas of product strategy, design, and development.
Market Responsiveness: Agencies involved in product development may be more attuned to market trends and consumer needs, enabling quicker and more effective adjustments to both the product and its marketing.
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