André Marques
Chief Creative Officer at WMcCann
Brazil
TitleThe fall
BriefBarretos’s Cancer Hospital is a well known Brazilian hospital specialized in cancer treatment. When it changed its name to “Hospital de Amor” (“Hospital of Love”), this 3-minute animated film tells the story of a young cancer patient who falls into an abyss of fear but is brought back by the love of those around her.
Agency
Campaign The fall
Advertiser Hospital de Amor
Brand Hospital de Amor

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Date of First Broadcast/Publication Subscribers Only
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Media Type Web Film
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