Adriana Coronado
Copywriter at Sancho BBDO
Bogotá, Colombia
TitleSchool of Sustainability
BriefImagine an overpopulated world where water is worth more than gold, food is scarce and electricity is a luxury. This world, that could be the one that awaits all of us in a few years, is that of the inhabitants of a small island in the Caribbean today. The island was only recognized for being the most densely populated of the world, until today. Bancolombia (the most important bank in Colombia) and Google have come together to turn this island into a school. that through the austere lifestyle of its inhabitants will teach us to take the best advantage of resources like water, energy and food, and to have a better experience at living within a community.
Agency
Campaign School of Sustainability
Advertiser Bancolombia
Brand Bancolombia

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
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