The Miller Group: Brand archaeologists creating an impact through innovative work
"Painting the Town Green with Dunn-Edwards" Dunn-Edwards Paints | The Miller Group
The Miller Group is a woman owned, purpose driven digital agency focused on sustainability. Specialists in consumer behavior, the agency creates positive economic, environmental, and societal impact through work that is profitable for their clients and good for the planet.
On the heels of the agency's refresh, we had the opportunity to chat with Renee Miller, Founder and Executive Creative Director at TMG, about this new chapter for The Miller Group.
We’ve been growing clients’ business through compelling, award-winning creative, video, social and experiential for over 30 years – always focused on what’s good for the client, consumer and planet. Consumers now drive sustainability, so more companies seek counsel on how to profitably and effectively communicate their place in the sustainability mosaic. We create positive economic, environmental, and societal impact in ways that are profitable for clients’ business and good for the planet.
What was the inspiration for the refresh?
Companies often miss out on sustainability by underestimating what they are already doing, or feel it’s too big a challenge. As brand archaeologists, we relentlessly uncover brand assets our clients often overlook. This leads to honest, authentic work.
For example, Dunn-Edwards, a regional paint manufacturer and challenger brand, looked for ways to blunt competitive inroads. Their lifelong commitment to sustainability resonated with consumers and the trade. We refreshed their “Greener by Design” story and turned it into a key brand pillar through digital, video, social and in-store channels.
What does your roadmap for projected growth look like?
We’re constantly in search of innovative, meaningful and profitable ways to tell clients’ stories, especially those focused on sustainability. Sustainability is not a substitute for marketing a quality product or service. Price, product, promotion and distribution are still key, and “planet” is now the fifth marketing “P.” Our growth comes from companies that value authenticity and who reward us for searching it out.
"Championing a Local Hero" Museum of Latin American Art | The Miller Group
What kind of work can we expect to see in the near future from The Miller Group following your brand refresh?
Meaningful work – the kind that creates a positive impact. Our specialty is not sustainability – our specialty is changing or reinforcing consumer behaviors. We work with clients to better balance responsibility and expedience.
One client recently remarked how we “provide a constant flow of ideas backed by extensive research and proven results.” Our work in the future will continue to reflect this relentless pursuit of the possible, grounded in the practical.
You’ll find the fingerprints of an agency that believes in imagination and ingenuity as the key to differentiation.
We'd like to extend a thank you to The Miller Group for their commitment to impactful, sustainable work. Check out some of their incredible case studies here!