Maxim Boritko
Creative Director at Banda
Kiev, Ukraine
TitleBe Brave Like Ukraine
BriefToday, support for Ukraine is obvious and Ukrainians are grateful for it. But this campaign was created in the very first days of the military invasion of Ukraine, when there was still no financial and military assistance from other countries. The idea was first discussed on the 4th day of the war in a city that was about to be occupied, but within 3 weeks the campaign was seen all over the world. This campaign is an example of modern creativity – fast and adaptable to any opportunity. We turned a simple call for help into a brand idea for an entire country that was in the middle of a war.
Agency
Campaign Be Brave Like Ukraine
Advertiser Ministry of Culture and Information Policy of Ukraine (MCPU)
Brand Ministry of Culture and Information Policy of Ukraine

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