Rodrigo Melgar Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It is always important for me to be an active part of this industry that we love so much. Phnx is a recognized Awards event where it is always important to contribute with a point of view from the jury and to reward and celebrate the best creativity from around the world.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Diversity and inclusion add to and improve our industry, and having unique points of view will always be valuable.
What do you think of the idea of free entry until the shortlist stage?
I think it can be very helpful for many agencies to spend on entries when they know their work is shortlisted, and save a little if it is not.
How would you define the perfect PHNX Awards winner?
A unique idea, with a clear point of view, that fits perfectly with the brand and strategy, solves the need of the brief, and creates impact and meaning for the people it targets.
What is having the biggest impact on creative trends at the moment?
I think there are AI tools that facilitate and help the development and execution of jobs, but equally a good idea is still the most important thing in this industry, and will always be, creativity to solve the problems or needs of brands is the most relevant.
Who would you nominate as your two or three “creatives of the year”?
Anselmo Ramos, Pancho Cassis, Javier Campopiano
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