Simon Stefansson
Planner at Ingo
Stockholm, Sweden
TitleTravelers Think Big
BriefA passenger asks her neighbour on the plane, “So, why are you going to L.A.?” The woman replies: “Oh, I’m gonna go be a big movie star. Like the kind of people you read about? I’m gonna have an indoor pool and horses…and maybe indoor horses. I don’t know yet: I’m a star, so it’s totally unpredictable and cool.” Scandinavian Airlines. Travellers think big.
Agency
Campaign Travelers Think Big
Advertiser Scandinavian Airlines System
Brand SAS Scandinavian Airlines

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PostedNovember 2016
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
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