LA Original - "LA Original"

72andSunny

72andSunny Los Angeles, United States

Awards

9074

Brand: LA Original
Country: United States

Advertiser: Mayor's Fund For Los Angeles

Title	LA Original
Brief	Los Angeles has undergone a creative renaissance. Art, music, food, fashion and tech are booming. The agency partnered with Mayor Eric Garcetti and the Mayor's Fund for Los Angeles to create the first ever cohesive brand for the city. Just two letters - L and A - form a dynamic logo that can showcase and inspire LA creativity. The space between the letters comes to life when filled with the people, places and things that define LA.
Agency	72andSunny
Campaign	Space to Create
Advertiser	Mayor's Fund For Los Angeles
Brand	LA Original
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Packaging, Branding & Design
Executive Creative Director	M..t M...hy Subscribers Only
Executive Strategy Director	K...y Sc.....el Subscribers Only
Brand Director	Da....le G..d Subscribers Only
Brand Manager	Da....le R...ra Subscribers Only
Designer	R...rt N...ta Subscribers Only
Designer	P...r R..d Subscribers Only
Creative Director	G....tt J...s Subscribers Only
Creative Director	..n H...in Subscribers Only
Copywriter	P...r �....ghes Subscribers Only
Copywriter	T...e H...is Subscribers Only
Designer	A..y ..m Subscribers Only
Designer	K...u B..e Subscribers Only
Designer	A..x C...on Subscribers Only
Chief Production Officer	..m D...ap Subscribers Only
Production Company Producer	M...sa W...er Subscribers Only
Production Coordinator	J....na P....or Subscribers Only
Advertising Manager	R...i T...ti Subscribers Only
Advertising Manager	K...ie H....ch Subscribers Only
Advertising Manager	C...s P....ta Subscribers Only
Advertising Manager	K...ey B....er Subscribers Only
Production Company	H...o S....os Subscribers Only