Title | Suffocation |
Agency | Leo Burnett |
Campaign | Breaking Free |
Advertiser | Cosmopolitan Magazine |
Brand | Karma Nirvana |
Date of First Broadcast/Publication | 2015 / 1 |
Business Sector | Human Rights |
Problem | Cosmopolitan magazine in the UK has released a mock-up cover of their February issue online, designed by Leo Burnett as part of a campaign to raise awareness about honor killings. The cover is that of a 17-year-old British-Pakistani girl, Shafilea Ahmed, who was suffocated to death by her parents in 2003 for the crime of refusing an arranged marriage. Cosmo has joined Karma Nirvana and the Henry Jackson Society in organizing an “inaugural Day of Memory for Britain’s Lost Women, which will take place July 14—the day of Shafilea Ahmed’s birthday |
Media Type | Television & Cinema |
Length | |
More Information | http://www.karmanirvana.org.uk/ |
Copywriter | Phillip Meyler |
Art Director | Phillip Meyler |
Copywriter | Darren Keff |
Art Director | Darren Keff |
Photographer | Erin Mulvehill |
Graphic Designer | Tim Fletcher |