| Title | The Story of “Sinterklaas and the Forget-me-nut” |
| Brief | We needed to keep children engaged with Bol’s Big Toy App for eight weeks leading up to the night when presents arrive on December 5th. Our research showed that the holiday season isn't just about toys; it’s about the magic children experience throughout the period.We infused this magic into the Big Toy App by reimagining the traditional podcast and turning in an interactive audio story. The story tells of how Sinterklaas loses his memory after accidentally eating the magical ‘Forget-Me-Nut.’ The listener actively helps Sinterklaas regain his memory by completing various tasks woven into the story. It cleverly utilized the device’s capabilities and included fun interactions such as:- Blowing into the mic to clear smoke- Hiding in a dark room to hear a secret part of the story- Playing hide and seek with the device while listening to the story with a parentWe released a new chapter of the magical tale every few days via the Big Toy App, keeping kids on the edge of their seats and engaged with the platform for all eight weeks. |
| Agency |
DEPT®
|
| Campaign |
Christmas 2023
|
| Advertiser |
BOL
|
| Brand |
BOL
|
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