Sergio Takahata
Associate Creative Director at DAVID
Curitiba, Brazil
TitleMoldy Whopper (Day 28)
BriefThe food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world.
Agency
Campaign Moldy Whopper
Advertiser Burger King
Brand Burger King

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PostedDecember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
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