Executive Creative Director
at
Havas Worldwide Middle East
Santa Monica , United States
| Title | Liquid Billboard |
| Brief | 32% of women in the world don’t feel comfortable swimming in public.In the Middle East, that number rises to 88%.The world’s first swimmable billboard. Made to encourage every woman in Dubai to become ambassadors of adidas’ new inclusive swimwear collection, irrespective of their shapes, ethnicities, abilities or religion.By physically diving in, each woman became part of the global conversation.The 5-meter high and 3-meter deep that doubles as a fully usable swimming pool capable of holding 11500 gallons of water, was built in less than three weeks.The structure was fitted with special underwater cameras that transformed every woman’s experience into personalized adidas posters, and live-streamed every dive on the city’s largest digital display at Dubai Mall.Women who’ve only seen athletes and models on billboards, saw themselves celebrated the same way. Breaking down personal and societal barriers to finding their confidence in water. |
| Agency | Havas Worldwide Middle East |
| Campaign | Beyond the Surface |
| Advertiser | adidas |
| Brand | adidas |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| General Manager | F...o Si....ra Subscribers Only |
| Executive Creative Director | J..o Me....os Subscribers Only |
| Associate Creative Director | An....an Bha......rya Subscribers Only |
| Art Director | Jo....an C..z Subscribers Only |
| CONTENT MANAGER | M...az S...r Subscribers Only |
| Content Creator | A...d R...an Subscribers Only |
| Account Manager | J....ne ..b Subscribers Only |
| Project Assistant | G...ge G...on Subscribers Only |
| Production Company | J..k M...on Wo.....de D...i Subscribers Only |
| Associate Creative Director | R....go N...za Subscribers Only |
| Head of Growth | C...os N...l Subscribers Only |
| Strategy Director | A...an M....cu Subscribers Only |
| Communications Director | R...n K...m Subscribers Only |
| Communications Executive | S...a M...eb Subscribers Only |
| VP Brand Adidas Emerging Markets | A...ud Je.....ard Subscribers Only |
| Senior Director Brand adidas MENA | A...th Go....th Subscribers Only |
| Senior Manager Brand Communications Emerging Markets | A...n Sa....at Subscribers Only |
| Director of Brand Communications & Sports Marketing | P..l O'....or Subscribers Only |
| Marketing Operations Manager | Gi....na Al....re Subscribers Only |
| Associate Creative Director | R..h N...an Subscribers Only |
| VP Director of Production | C...re B...er Subscribers Only |
More Work
SEE ALLLiquid Billboard
- BRAND:
- adidas
- AGENCY:
- Havas Worldwide Middle East
Beyond the Surface
- BRAND:
- adidas
- AGENCY:
- Havas Worldwide Middle East
Liquid Billboard
- BRAND:
- adidas
- AGENCY:
- Havas Worldwide Middle East