Volkswagen Commercial Vehicles - Crafter - "Volkswagen Commercial Vehicles - Crafter"

Proximity London

Proximity London London, United Kingdom

Awards

2790

Brand: Volkswagen Commercial Vehicles - Crafter
Country: United Kingdom

Advertiser: Volkswagen

Title	Volkswagen Commercial Vehicles - Crafter
Brief	To show potential buyers that the new "Crafter" had been designed to meet their needs, a special publication was created in the form of a designer's notepad. It took the reader through the whole design process, showing key features that had been requested by clients during research, and even naming actual fleet managers. Handwritten notes were painstakingly recreated. Page by page, the pad showed the Crafter's progression from initial scribbles to precise technical drawings - and final photographs glued into place.
Agency	Proximity London
Campaign	Volkswagen Commercial Vehicles - Crafter
Advertiser	Volkswagen
Brand	Volkswagen Commercial Vehicles - Crafter
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Creative Director	S...t W...er Subscribers Only
Copywriter	..n C....an Subscribers Only
Art Director	..y P....am Subscribers Only
Production Company Producer	N...a N...on Subscribers Only
Designer	Du....le G....ry Subscribers Only
Designer	J..l B..t Subscribers Only
Illustrator	T..y W...on Subscribers Only
Illustrator	..n N...or Subscribers Only
Data Director	M..t I...am Subscribers Only
Account Manager	S...n Ka....hi Subscribers Only
Account Manager	M...us J....on Subscribers Only
Account Manager	H....et B....er Subscribers Only