| Title | Volkswagen Commercial Vehicles - Crafter |
| Brief | To show potential buyers that the new "Crafter" had been designed to meet their needs, a special publication was created in the form of a designer's notepad. It took the reader through the whole design process, showing key features that had been requested by clients during research, and even naming actual fleet managers. Handwritten notes were painstakingly recreated. Page by page, the pad showed the Crafter's progression from initial scribbles to precise technical drawings - and final photographs glued into place. |
| Agency | Proximity London |
| Campaign | Volkswagen Commercial Vehicles - Crafter |
| Advertiser | Volkswagen |
| Brand | Volkswagen Commercial Vehicles - Crafter |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Director | S...t W...er Subscribers Only |
| Copywriter | ..n C....an Subscribers Only |
| Art Director | ..y P....am Subscribers Only |
| Production Company Producer | N...a N...on Subscribers Only |
| Designer | Du....le G....ry Subscribers Only |
| Designer | J..l B..t Subscribers Only |
| Illustrator | T..y W...on Subscribers Only |
| Illustrator | ..n N...or Subscribers Only |
| Data Director | M..t I...am Subscribers Only |
| Account Manager | S...n Ka....hi Subscribers Only |
| Account Manager | M...us J....on Subscribers Only |
| Account Manager | H....et B....er Subscribers Only |
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