Ronnie Patt
Executive Creative Director & Member of the Board at Jung von Matt SPORTS
Hamburg, Germany
People with disabilities often feel invisible in society. This is particularly true for athletes in Para sport, whose outstanding achievements go unnoticed. McDonald’s Germany highlighting this invisibility for the first time as part of its partnership with the German Disabled Sports Association (DBS) and now joining forces with their franchisees to set an example of inclusion in everyday life.

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