Nivea Men - "Nivea Men Body Shave"

FCB London

FCB London London, United Kingdom

4691

Title	Nivea Men Body Shave
Agency	FCB London
Campaign	Nivea Men Body Shave
Advertiser	Beiersdorf AG
Brand	Nivea Men
Date of First Broadcast/Publication	2018 / 3
Business Sector	Shaving
Philosophy	FCB Inferno has revealed its new UK campaign to support the launch of a new male body shaving range for NIVEA MEN. The 30-second film will be seen on TV screens and online. Shorter cut downs will also appear on digital channels as well as print activity and further social amplification. This major campaign supports the launch of the UK’s first male body shaving range and is targeted at the 57% of men who are already shaving somewhere below their neck but are currently using a product not specifically designed for the task. The new body shaving range from NIVEA MEN defends against irritation and offers precision and control with its transparent formula. Its Anti-Irritation Body Shaving Stick is an innovative first – designed for in shower use, it offers "the best body shave for clean and protected skin without irritation."
Media Type	Cinema
Length	30 seconds
Client	Alex Gostling
Client	Graham Taylor
Client	Patrick Hoven
Creative Director	Natasha Blevins
Copywriter	Jono Owens
Art Director	Kris Wheater
Executive Vice President	Sharon Jiggins
Account Manager	Sam Hawes
Production Company	Indy8
Director	Edward Housden