Lavinia Francia
Executive Creative Director at Ogilvy Italy
Milano, Italy
TitleEvery name has a meaning
BriefEmergency is an Italian NGO that provides free medical and surgical care to the victims of war, landmines, poverty, and stands for civil rights all around the world. The video shows ordinary people whose names have a strong meaning like "may God protect" or "fortunate, blessed". Meanings that are suddenly and sadly distorted by the consequences of war as their touching portraits, shot by courageous photographer Giles Duley, demonstrate. A powerful series of images to state the urge to stop war and call people for a reflection on the topic, in times where conflicts were rising again in the Mediterranean and Middle Eastern area.
Agency
Campaign Every name has a meaning
Advertiser Emergency
Brand Emergency

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PostedJanuary 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Chief Creative Officer Gi....pe Mas......teo Subscribers Only
Creative Director L....ia F....ia Subscribers Only
Art Director A...ea Sg....ni Subscribers Only
Copywriter L....ia A....io Subscribers Only
Art Director J..o Ca....hi Subscribers Only
PR A..a Es....to Subscribers Only
PR Al.....dra R....li Subscribers Only
Production Company Producer Fr.....ca d'.....ino Subscribers Only
Music M...o Sg....ni Subscribers Only
Editor S...rt Gr.....ld Subscribers Only
Photographer G...s D...y Subscribers Only

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