Title | Girls of Paradise |
Brief | Radio commercials formed part of a larger campaign raising awareness of the violence inflicted on prostitutes. At its core was a website for a fake escort service called Girls of Paradise. All the girls on the site were thinly disguised versions of actual murder victims. The radio ads featured would-be clients contacting the service, only to be told the girl they wanted to see was either dead or seriously injured, often at the hands of her pimp. Abolish prostitution and stop the violence. |
Agency | McCann Paris |
Campaign | Girls Of Paradise |
Advertiser | Mouvement du Nid |
Brand | Mouvement du Nid |
Posted | November 2016 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | The Mouvement du Nid is a nonprofit organization involved in the fight against prostitution and helps prostitutes escape a system that ultimately destroys them. |
Media Type | Radio |
Sound Production | Capitaine Plouf |
Executive Creative Director | Riccardo Fregoso |
Executive Creative Director | Julien Chiapolini |
Copywriter | Gilles Ollier |
Art Director | Christophe Rambaux |
Chief Executive Officer (CEO) | Bruno Tallent |
Consultant | Coline Dechelette |
Art Buyer | Véronique Leblanc |
Art Buyer | Delphine Devaux |
Agency Producer | MRM |
Editor | Mickaël Vo y Phong |
Editor | Nicolas Gras |
Post Production | Caroline de Genis |
Post Production | Isabelle Créchet |