Barbara Pusca
Head of Client Services at M&C Saatchi
Milan, Italy
TitleKeep The World Flawed
BriefA young man with big ears undergoes surgery to become model handsome. One day at the launderette, he meets his perfect Diesel-clad girl. Soon she's pregnant. But when she gives birth, the young man frowns. A flashback reveals the same girl - with a big nose. She too has had her flaw fixed. When we finally see the child, we recognise dad's big ears. Oh well, perfection is boring. Go with the flaw.
Agency
Campaign Keep The World Flawed
Advertiser Diesel
Brand Diesel

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