Carlsberg - "Probably TEDx"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Belgium

Awards

12666

Brand: Carlsberg
Country: Belgium

Advertiser: Carlsberg Group

Title	Probably TEDx
Brief	Beer consumers are increasingly looking for authenticity. But how to talk about the heritage of Carlsberg while remaining contemporary? The answer: JC Jacobsen, the founder of Carlsberg who died 130 years ago, would deliver the very first posthumous TEDx Talk. It was entitled: ‘Why you should answer every question with Probably.' A team of speechwriters, joined by biographers from the Carlsberg Foundation, studied the Carlsberg archives to write a TEDx talk that transmitted Jacobsen's inspiring life philosophy. Relevant for today. But in sync with 1883. Carlsberg's founder JC Jacobsen died over a century ago. But thanks to a little technical wizardry, he was able to take the stage at TEDx to talk about his life and philosophy, thus expressing the brand's heritage in a new and captivating way.
Agency	Happiness Brussels, an FCB Alliance
Campaign	Probably TEDx
Advertiser	Carlsberg Group
Brand	Carlsberg
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Events
Chief Communications Officer	J....ca S...ce Subscribers Only
Vice President (VP)	R....ll J...s Subscribers Only
Marketing Manager	R...us Be....en Subscribers Only
Content Creative	P...a Pa.....no Subscribers Only
Marketing Director	I..r N..é Subscribers Only
Marketing Manager	M...en H...z L...en Subscribers Only
Chief Executive Officer (CEO)	P..l Ha.....man Subscribers Only
Executive Creative Director Digital	K...n Co....an Subscribers Only
Chief Creative Officer	Ge....ey H....on Subscribers Only
Chief Innovation Officer	K..s H..t Subscribers Only
Copywriter	P...er C...ys Subscribers Only
Art Director	T...s Ma.....vas Subscribers Only
Creative Content Director	B....ra Dz......ice Subscribers Only
Planning Supervisor	E...e Go....ls Subscribers Only
Global Account Director	E..e Ja....ns Subscribers Only
Account Director	L...a ..n A...dt Subscribers Only
Account Director	S..a J...bi Subscribers Only
Graphic Designer	Ma....as Yz....rt Subscribers Only
MOTION DESIGN	R...e F...r Subscribers Only
Director	R..e M...on Subscribers Only
Producer	N...s ..u Subscribers Only
Director of Photography (DOP)	K...er W..d N....en Subscribers Only
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Compositing Artist	J...s H....ed L...en Subscribers Only