HBO - "Last Week Tonight- It’s What Connects Us (HBO)"

Mekanism

Mekanism New York, United States

Awards

16260

Brand: HBO
Country: United States

Advertiser: Home Box Office, Inc.

Title	Last Week Tonight- It’s What Connects Us (HBO)
Brief	The “static” mnemonic that introduces every HBO show is one of the most recognizable pieces of branding in the entertainment industry, resolving in a chorus “ahhh.” The campaign brings together HBO’s biggest characters and personalities, with each actor delivering their version of the “ahhh” sound. Last Week Tonight presenter John Oliver protests at first, describing it as "a form of corporate bullying". But he soon relents. "Ahhh."
Agency	Mekanism
Campaign	It's What Connects Us
Advertiser	Home Box Office, Inc.
Brand	HBO
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Posted	April 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	65 seconds
President	J...n H...is Subscribers Only
Creative Director	D...d Ho....tz Subscribers Only
Copywriter	A..x Ri.....ek Subscribers Only
Copywriter	B...n D...s Subscribers Only
Head of Production	K..i Ha.....ock Subscribers Only
Producer	F...x M....na Subscribers Only
Director of Brand Management	M....sa H..l Subscribers Only
Brand Director	C...ie J....on Subscribers Only
Brand Manager	E...y J....ve Subscribers Only
Post Production	..e M..l Subscribers Only
Editor	..e S...ns Subscribers Only
Editor	R..n M....na Subscribers Only
Assistant Editor	R...el G...o Subscribers Only
Assistant Editor	M..t Ca....ll Subscribers Only
Colorist	M...y Ro....er Subscribers Only
Designer	C..t H...ch Subscribers Only
Producer	..n L..e Subscribers Only
Sound	H...d C..y Subscribers Only
Executive Producer	S...a ..n Subscribers Only
Production Company Producer	A..i L...s Subscribers Only